Product Portfolio Optimization Study: Unlocking Customer Insights for a Leading Home Goods Brand

For consumer-driven businesses, aligning product strategy with customer preferences is critical to sustaining growth and operational excellence. A leading home goods brand engaged Planneris to conduct a comprehensive product portfolio analysis to understand which combinations of textures, colors, and designs created the most value for their customers. The goal: to equip leadership with the insights needed to refine their assortment strategy, streamline operations, and strengthen customer loyalty in an increasingly competitive market.

Challenge

As a rapidly scaling e-commerce business with hundreds of SKUs across multiple product lines, the organization grappled with growing complexity in its assortment planning. Leadership sought to answer key strategic questions:

• Which product attributes most strongly influence customer purchasing behavior and repeat engagement?

• How do purchasing patterns vary across customer segments and geographies?

• Which SKUs deliver outsized value and should be prioritized and which may no longer warrant continued investment?

The company needed a data-driven approach to illuminate these patterns and enable confident decision-making about its future product roadmap.

Collaborative Approach

Planneris partnered with the organization to deliver a rigorous, insight-led analysis of its product portfolio and customer base:

• Audited SKU performance to evaluate sales velocity, margin contribution, and retention impact across the full assortment.

• Segmented customers by behavioral cohorts, uncovering distinct preferences and purchase drivers among high-value groups.

• Analyzed product attribute trends (texture, color, design) to identify the combinations driving sustained customer engagement.

• Mapped underperforming SKUs against inventory and marketing costs, highlighting opportunities for strategic consolidation.

• Facilitated cross-functional workshops with product, marketing, and operations teams to co-develop actionable recommendations tailored to the organization’s growth goals.

This collaborative process ensured alignment across stakeholders and created a shared vision for optimizing the product strategy.

Results

The analysis generated transformative organizational impact:

• Delivered a clear, data-backed framework for product portfolio decisions, enabling leadership to confidently invest in high-performing SKUs and sunset lower-value offerings.

• Strengthened alignment between product, marketing, and operations teams, fostering cross-functional collaboration around shared priorities.

• Provided deep customer insights that are now informing design, merchandising, and targeted marketing initiatives.

• Unlocked operational efficiencies by reducing assortment complexity, improving inventory management, and freeing resources to focus on hero products.

By equipping the brand with actionable insights and a customer-centric strategy, Planneris helped position the company for sustained growth, increased agility, and stronger market differentiation.